DENVER, Colo. (April 4, 2019) – The Clean Water Here social-media initiative to promote safe drinking water was launched on March 22, 2019, celebrating UN Water World Water Day. The overall social-media voice of the campaign exceeded 650 million people.
Thanks to the support of Ellen DeGeneres, Pitbull, Kesha, Red Hot Chili Peppers, LL Cool J, Ryan Seacrest, Angela Bassett, Sia, Ozzy and Sharon Osbourne, Seal, Niall Horan, Daddy Yankee, Cyndi Lauper, Hailee Steinfeld, Andra Day, Christina Ochoa, Alessandra Ambrosio, Yolanda Adams, Pentatonix, Eric Paslay, Carlos Vives, Eve, Robin Thicke, Sasha Pieterse Sheaffer, Sabrina Carpenter, Eric Balfour Julianne Hough, and Little Big Town, this campaign encouraged and empowered the public to lend their social voices to help people understand the nature and scope of the global water crisis by promoting safe drinking water in the United States and abroad on UN World Water Day.
“I want to thank the celebrities and the public who used their influence through social media to support Clean Water Here,” said Lani Dolifka, Founder of Clean Water Here and President/CEO of Watermill Express. “Solving the world’s water crisis is a universal concern. Nearly 1,000 children still die every day of waterborne illness. If this statistic was related to famine, disease, or war, the general public would be demanding solutions.” said Dolifka.
Clean Water Here is focused on improving the world’s access to sustainable safe drinking water by raising awareness, supporting research and education, and advocating for underserved communities in the US and abroad. Research indicates worldwide risks are associated with unregulated contaminants, infrastructure, sanitation, and universal and equitable access for all.
As implementing partner, World Vision is the world’s largest non-governmental provider of clean water in the developing world. “World Vision is thankful to Clean Water Here, the many celebrities, and the public who participated in the successful campaign, to shine a spotlight on the need for clean water both here in the US and abroad during World Water Day”, said Greg Allgood, Vice President of World Vision.