Social media voice tops 753 million people in support of UN World Water Day to provide clean water to those in need via World Vision Water
NEW YORK – March 23rd, 2016 – The Water Now clean water campaign to celebrate UN Water World Water Day generated a global social media voice (Twitter, Facebook and Google+ followers) that topped 753 million people. Supporters included UN Water, Sesame Street, Lady Gaga, Pitbull, Alicia Keys, Pharrell Williams, Maroon 5, Justin Bieber, Ryan Seacrest, Jennifer Hudson, Jason Derulo, Meghan Trainor, Nick Jonas, Foster the People, Juanes, Jason Mraz, Robin Thicke, Natasha Bedingfield, Pentatonix, 5 Seconds of Summer and more.
Created by leading philanthropic producer David Clark, CEO of David Clark Cause, Water Now is the largest celebration of UN World Water Day, a day supported by the 193 member states of the United Nations. “The campaign is proud to support World Vision, the largest and most effective long-term supplier of clean water in the developing world.” said Clark.
“On behalf of World Vision water, I’d like to thank UN Water, the celebrities and the public for their generous support so we can continue our work providing people in need with the clean water they deserve.” said Dr. Greg Allgood, vice president of water at World Vision.
For a complete list of Water Now supporters visit www.CauseFlash.org
United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 Member Nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative is in partnership with United Nations World Water Day and supports World Vision, the leading nongovernmental provider of clean water in the developing world. Led by renowned Entertainment Producer Chantel Sausedo and industry veteran Patrick Menton, celebrities, brands and the public at large lent their support so the initiative achieved an overall social media voice in excess of one billion. For more information visit: causeflash.org.
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 seconds. For more information, visit worldvision.org or on Twitter @WorldVisionUSA.
Created by David Clark, Cause Flash is a digital platform devoted to aggregating the social media voices (Twitter, Facebook and Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly. By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time. For more information visit: causeflash.org.
Captivate is a unique socially conscious company that began with a dream of creating the ultimate win-win for charities and their donors alike. Its platform gives charities, both local and global, a way to utilize social platforms and the web in general to increase donations while engaging their donors in new ways. To do this, Captivate combines the tiered incentives of today’s crowd funding platforms with the excitement of charity raffles to delight donors and promote greater donations and awareness. For more information visit captivate.org.
United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
Clean Water Here:
Clean Water Here’s mission is to improve the world’s access to sustainable safe drinking water by raising awareness, supporting research & education, and advocating for underserved communities in the US and abroad. Research indicates risks associated with contaminants, infrastructure, and universal and equitable access. For more information visit www.cleanwaterhere.org
David Clark Cause:
Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good” social-media campaign announced by President Bill Clinton and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit davidclarkcause.com and on Twitter @DC_Cause.