NEW YORK, NY – February 24, 2016 – The Water Now clean water campaign to celebrate UN Water World Water Day has now generated an overall social media voice (Twitter, Facebook and Google+ followers) of 203 million people. Thanks to the support of UN Water, Sesame Street, Pharrell Williams, Pitbull, Jason Derulo, Meghan Trainor, Patricia Heaton, Natasha Bedingfield, Foster the People, Pentatonix, Joel Osteen, Debbie Macomber and more, this social media campaign to promote the life-saving work of World Vision water will launch on March 10th with an initial social media blitz, and then culminate with a final global barrage of social media posts on March 22nd – UN World Water Day.
“I’ve visited villages in Africa and witnessed first hand how World Vision works with communities to transform lives with clean water.” said Patricia Heaton, Emmy winner and co-star of ‘Everybody Loves Raymond.’ “So I’m thrilled to donate my social media voice to support Water Now to benefit the life saving work of World Vision water.”
In an effort to further promote UN World Water Day and raise funds to support the critical work of World Vision water, the largest supplier of clean water in the developing world today, an exciting Water Now Sweepstakes has been created with Captivate.org – where two unique grand prizes will be offered.
The first Grand Prize will be a “Trip of a Lifetime to Kenya,” where a winner and a guest will be whisked away to Kenya on April 16th for a week long experience in which they’ll witness first hand World Vision’s work to help solve the global water crisis, guided by world renowned water expert Dr. Greg Allgood, vice president of water at World Vision. They will also experience a once in a lifetime thrill by visiting the Ambroseli National Park for a safari where they’ll encounter some of the largest elephants in Africa, and visit with a Maasai community.
The second grand prize is being sponsored and hosted by Debbie Macomber, the No. 1 New York Times bestselling author with more than 200 million copies of her books in print worldwide. A longtime supporter of World Vision, Debbie will host the winner and a friend to join her in her luxury suite at CenturyLink Field in Seattle to watch one of the most anticipated NFL Games of the 2016 football season – the Seattle Seahawks vs. the Carolina Panthers. The winner will also enjoy VIP field access. “I’ve seen the amazing impact that World Vision is having on families by providing clean water” said Debbie Macomber. “I’m thrilled to support Water Now to benefit World Vision’s water efforts and to donate 2 tickets to join me at my suite at CenturyLink Field in the fall.”
All people have to do to enter to win these grand prizes and purchase a host of other unique items – in support of World Vision water, is to go to captivate.org and enter.
“In addition to donating one’s social media followers into the campaign and entering the Sweepstakes to win amazing prizes, every direct donation of $25 will be matched by the generosity of our longtime supporters Dana and David Dornsife in order to provide $50, which is sufficient to provide one person in Africa with access to clean water and all its benefits.” said Allgood.
To be part of the Water Now initiative, all the public has to do is go to causeflash.org and lend their own social media voices to the campaign. It is anticipated that Water Now will again be the largest celebration of UN World Water Day; a day supported by its 193 member states and celebrated around the globe on March 22.
Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative is in partnership with United Nations World Water Day and supports World Vision, the leading nongovernmental provider of clean water in the developing world. Led by renowned Entertainment Producer Chantel Sausedo and industry veteran Patrick Menton, celebrities, brands and the public at large lent their support so the initiative achieved an overall social media voice in excess of one billion. For more information visit: causeflash.org.
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 seconds. For more information, visit worldvision.org or on Twitter @WorldVisionUSA.
Created by David Clark, Cause Flash is a digital platform devoted to aggregating the social media voices (Twitter, Facebook and Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly. By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time. For more information visit: causeflash.org.
Captivate is a unique socially conscious company that began with a dream of creating the ultimate win-win for charities and their donors alike. Its platform gives charities, both local and global, a way to utilize social platforms and the web in general to increase donations while engaging their donors in new ways. To do this, Captivate combines the tiered incentives of today’s crowd funding platforms with the excitement of charity raffles to delight donors and promote greater donations and awareness. For more information visit captivate.org.
United Nations World Water Day
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
Clean Water Here
Clean Water Here’s mission is to improve the world’s access to sustainable safe drinking water by raising awareness, supporting research & education, and advocating for underserved communities in the US and abroad. Research indicates risks associated with contaminants, infrastructure, and universal and equitable access. For more information visit www.cleanwaterhere.org
David Clark Cause
Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good” social-media campaign announced by President Bill Clinton and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit davidclarkcause.com and on Twitter @DC_Cause.